SUCCESS WITH ONLINE RETAILING
ForeWord Book of the Year 2003 FINALIST
Success with Online Retailing ... for Small Businesses
won the prestigious
Book of the Year 2003 Finalist Award
at the Book Expo USA held in Chicago on June 4, 2004.
The Book of the Year Award was established in 1998 to give recognition to the literary achievements of independent publishers and their authors. A jury of librarians, booksellers, industry professionals and reviewers select winners and finalists based on editorial excellence, intent of book met by author, originality of subject matter, accuracy, author credentials and professional packaging.
This is a great honor and a re-assurance that the book delivers what the author intend it to do - to help the small guys build a successful small business online.
ISBN: 0-595-28054-4
Paperback: 228 pages
Publisher: iUniverse, Inc
Price: $17.95
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HOW TO BUILD A SUCCESSFUL ONLINE BUSINESS
You can start an online business at home and keep overhead costs low by operating with no salaried staff. And with drop shipping, there is no need to incur inventory-carrying costs. Most importantly, you can now operate a professionally designed online store free of charge when you subscribe to our Web hosting services. The key factor to success is to focus on a niche market and use old-fashioned customer service to win over customers.
No other business allows you to start with such low level of overhead and operating costs - two key obstacles that cripple and cause many new businesses to fail. If implemented with the right e-business strategies, the e-commerce concept is fundamentally sound and viable as the preferred avenue for small businesses. My book will show you how to build a successful online business at just a small fraction of the costs involved in setting up a small retail outlet in the shopping mall.
How to develop appropriate strategies to cope with changes in the marketplace.
How to create a "position" for your business in the minds of your target consumers.
How to differentiate your product with benefits, pricing and value-added services.
How to find the right e-commerce solution to put your business online cost-effectively.
How to use a risk management process to screen out online fraud effectively.
How to fulfill your orders promptly and cost-effectively.
How to make your site sells with bargains, effective sales writing and testimonials.
How to build a vibrant online community to enhance the "stickiness" of your Web site.
How to build a highly responsive mailing list to improve your sales conversion rate.
How to use free publicity in the media to drive millions of visitors to your site.
How to acquire new customers cost-effectively.
How to manage your e-business efficiently.
How to adopt a multichannel business strategy to improve profitability.
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