SUCCESS WITH ONLINE RETAILING
ForeWord Book of the Year 2003 FINALIST

EDITORIAL REVIEWS:

Useful, detailed, comprehensive, well-written
Date: February 03, 2004
Reviewer: Marcia Yudkin from Massachusetts - U.S.

Marcia Yudkin, author of 11 books, nearly 1,000 magazine articles, dozens of audiotapes and CDs, syndicated columnist, public radio commentator and writing coach, wrote in her review:

This one-volume, easy-to-read introduction to selling your wares online ranges from strategy -- keep average order size high and costs low -- to practicalities -- how to efficiently orchestrate the fulfillment of orders. The book includes several interesting topics I did not expect in a book of this type, including the pros and cons of drop shipping and how to minimize credit card fraud. If you want a solid guide to setting up an online store, this covers everything you need to know to get started and make money at it. Well done!

Practical, realistic and valuable!
Date: February 18, 2004
Reviewer: Mike Tarrani from Deltona - FL - U.S.

Mike Tarrani, Amazon's Top 50 Reviewer and IT consultant, wrote in his book review:

This book takes a no nonsense, straightforward, practical approach to developing and managing an online retail business. Given the plethora of books about this subject that are little more than gushing testaments to achieving success, with more fluff than meat, it's refreshing to find one that is sober and factual.

The author sets the tone in the beginning of the book by citing a few short, compelling success stories, then leading you through steps designed to determine if you are ready to sell online, the realities of an online business and how to approach creating a successful business model. He then leads you through all of the critical success factors, ranging from positioning your business to sourcing to credit risk management. These important topics are treated in surprising depth considering that the entire book is less than 225 pages. More importantly, statistics, tables and supporting information are provided to reinforce concepts and back up statements made.

Chapters 10 through 15 cover the actual development and marketing of your web site. This material is presented in the same factual, straightforward fashion that characterizes the first nine chapters and is filled with excellent advice and information.

In Chapter 17, E-Business Management, the author provides realistic advice about what it takes to effectively manage your online retail business. This advice is based on his extensive experience as an operator and consultant, and is on the mark. The final chapter wraps up with advanced tips on multi channel strategies, profit assurance and operations.

If you read one book on online retailing I recommend that it is this one. The writing is crisp, the information is practical, and the approach is viable.

Proper preparation spells online retailing success!
Date: April 20, 2004
Reviewer: Michael R. Mathena from Parma Heights - Ohio - U.S.

Michael Mathena, owner/manager of thursdays.com, an online retailer of vinyl records, 45's and LP's from the 1950s, wrote in his book review:

Before you quit your day job and dive into the wonderful world of online retailing, reading Patrick Tan's book is an invaluable investment of time and money. Tan offers a "to do" list, but also warns of many common mistakes to avoid. ... Like the recent "dot.com bubble", many dreams burst quickly because the ideas were slapped-together without much preparation or thought, while expectations of success were unrealistic. As an Internet entrepreneur who survived the 2000 bubble-burst, I highly recommend this book to fellow entrepreneurs, especially the ones who are taking the first steps to success. Patrick Tan's guide will certainly be of help along that path.

READERS' REVIEWS:

No. of Reviews: 2 Avg. Reader Review:

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A "must read" book!
Date: January 13, 2004
Reviewer: Ken Lim from Singapore

Yes. Your book was very informative. I like it very much. And I did pick up a few tips here and there. Looking forward to your next edition. Cheer!!

Time flies when you are having fun!
Date: September 08, 2003
Reviewer: Tan Siew Buay from Singapore

They say that 'time flies when you are having fun', and if that is the case, then finally, there is an easy-to-use e-commerce guide available that gives you a lot of fun simply by reading it. For those who is going to start a new business online or already in it and has every intention to build it successfully, this is the book you must not miss! The book's author shares his knowledge and hands-on experience in both business and e-commerce development and prepares you with practical tips and skills to manage your e-business operations cost-effectively. Unique, inspiring, well paced and neatly concluded in a language that all can understand and enjoy.

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SUCCESS WITH ONLINE RETAILINGForeWord Book of the Year 2003 FINALIST

SUCCESS WITH ONLINE RETAILING
ForeWord Book of the Year 2003 FINALIST