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ARTICLE ARCHIVES

Below are some of the articles written by Patrick Tan, the author of Success with Online Retailing ... for Small Businesses, a few years ago.   While they are not the exact extracts from the book, they give you a good illustration of the author's writing style and the quality of contents that you can expect to read in the book.

TABLE OF CONTENTS


e-commerce success guide
  1. Success or failure? The choice is yours.
  2. Do what you enjoy most.
  3. Turn your hobby into a viable business.
  4. Plan your way to success.
  5. Do you understand your customers?
  6. Build a community first.
  7. Make your site sells with real bargains.
  8. E-merchants: Beware of online crooks.
  9. How to create a great web site.
  10. Creating a powerful press release - Part 1.
  11. Creating a powerful press release - Part 2.
  12. The secrets to effective sales writing.
  13. Succeed with personalized services.

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